3/26/2012

Mulberry Alexa


It's a satchel. Or perhaps a briefcase. Or perhaps a handbag. Or perhaps all three. It's definitely a trophy, a portable statement of a desire to be considered fashionable, the leather expression of cool. It's the Mulberry Alexa.


The Alexa was conceived in tribute to Alexa Chung, the British broadcaster, model and fashion icon so routinely referenced in the style press that she'd be something of a meaningless cliché if she weren't quite so good at wearing clothes. The bag was first mooted after Mulberry creatives leafed through a magazine and spotted a photograph of Chung carrying an Elkington, Mulberry's classic men's briefcase. "We loved how it looked," says Emma Hill, Mulberry's creative director, "and we thought designing a bag that was inspired by Alexa, by that particular image, was just… a nice thing to do. And, of course, Mulberry has this tradition of naming bags after girls. But it wasn't a collaboration [with Alexa Chung]; she didn't contribute to the design process."


"It's an adaptable bag – you can wear it in different ways. Over your shoulder, over your body, carry it in your hand. So, it feels like you're getting more, in that sense. And it's not gaudy. It's easy, understated, but kind of exceptional. I always say it's the anti-It bag that somehow became an It bag." - says Emma Hill.


Alexa comes in three sizes, the Mini Alexa, the Alexa and the Oversized Alexa. Oversized Alexa shapes similar proportions to another famous bag Bayswater, while the Alexa is a smaller style. The Mini Alexa is one size down from the Regular, with a smaller handle and long messenger strap that can still be worn across the body.


SIZES:

The mini Alexa handbag that fits in the hand, over the shoulder, across the body or can be carried in the crook of the arm.
Height: 17cm, Width: 22cm, Depth: 10cm, Handle drop: 6cm, Shoulder strap: 112-128cm


The Alexa handbag that fits in the hand, over the shoulder, across the body or can be carried in the crook of the arm.
Height: 23cm, Width: 33cm, Depth: 17cm, Handle drop:11cm, Shoulder strap: 112-128 cm


The oversized Alexa is roomy handbag that fits in the hand, over the shoulder, across the body or can be carried in the crook of the arm.
Height: 32cm, Width: 37cm, Depth: 17cm, Handle drop:10cm, Shoulder strap: 112-128 cm


Prices range for Mulberry Alexa from £550 (2012). It was originally made at the factory in Somerset but because of high demand production had to be moved abroad.

P.S.


Information sourse: guardian.co.uk, mulberry.com
Pictures: weheartit.com, google.com

53 comments:

  1. great post and photos, i'm following you, now it's your turn :) follow me


    www.celyneglam.blogspot.com

    ReplyDelete
  2. Love this bag! Thanks for stopping by :)
    Krystin
    suburbanfauxpas.blogspot.com

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  3. Love it!! It would match anything.

    http://heydahye.blogspot.com/

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  4. Lovee the pastel bags! <3

    xoxo,

    Bonnie

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  5. I like the pink one! Very nice bag!
    Melu

    meluandmila.blogspot.com

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  6. this bag is definitely universal!

    http://nastya-said.blogspot.com/

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  7. awesome post! Love this bag even though it's kinda heavy for me to carry around for daily life :)

    xx,
    http://lalainlaland.blogspot.com/

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  8. I like this bag:)

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  9. i dream about this bag :)

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  10. OOOMMMMGGG!!! I'm totally in love with Mulberry bags, so chic and comfy!

    xoxo from München
    La Vie Quotidienne
    www.laviequo.com

    ReplyDelete
  11. Such a great post, I adore Mulberry bags!
    Take a look and if you want we can follow each others: Cosa mi metto???
    Three lucky person will win a pair of sunnies of therir choise, enter the contest!!!

    ReplyDelete
  12. Thanks for comment on my blog!!
    I love this kind of bag.
    Kisses
    lore
    http://www.plikipliki.blogspot.com

    ReplyDelete
  13. I'm so in love with this bag !

    Love Meroda
    http://berlin-fashion-fou.blogspot.de/

    P.S I like the concept of your blog
    +1 new Follower

    ReplyDelete
  14. I'm so agree with you, the bag is amazing!

    Ocean Wind

    ReplyDelete
  15. i want this bag sooo bad! :(
    http://spliffedcookies.blogspot.com/

    ReplyDelete
  16. I love Mulberry bags! They are so amazing!
    http://silviasdailycloset.blogspot.com.es/

    ReplyDelete
  17. hii
    I loved your post
    this bags soo amazing
    :D
    sabrina
    terejour.blogspot.com

    ReplyDelete
  18. Loooove the Alexa bag! very cute and versatile! ♥
    And I really love all the sizes ♥

    Thanks for your comment on my st. patty's illustration post. :)

    -Eliza

    ReplyDelete
  19. another great post. love this bag, it's so similar to the Proenza that I love.

    I have a blog giveaway starting April 1.
    Follow me and enter? And I will follow back.
    Thanks.


    http://chicadvisor.blogspot.com

    ReplyDelete
  20. one of the most iconic handbags ever created !! arr lusting for it !! great blog !! follow each other? x

    http://betty-freestylescraps.blogspot.co.uk/

    ReplyDelete
  21. I am fashion student myself and I am really glad, that i found your blog today: you write something serious about bags (more than just "i love it") in a good writing style. And next to that you look like a model, so I officially hat you now;)

    Keep on doing this blog!!! It's really good mixture between information and fashionlove.

    Have to follow you of course;) Kisses from Berlin

    www.amihipnow.com

    ReplyDelete
  22. cute!!!

    http://glamourgirl-bg.blogspot.com/

    ReplyDelete
  23. amazing bags!


    thank you so much for visiting my blog and left me a comment!

    the STYLE Fringe BLOG
    http://the-stylefringe.blogspot.com

    ReplyDelete
  24. i'm totally fall in love with this post!!!

    IF U WANT TO VISIT MY BLOG STREET CHIC http://chicstreetchoc.blogspot.com/
    U CAN ALSO FIND ME ON FACEBOOK http://www.facebook.com/pages/Street-Chic/126609910754628

    ReplyDelete
  25. great post - such a classic bag! loving the pink one in the first photo!!

    fashionable footprints

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  26. Thank you for the comment on my blog. Your blog is really so cool. I love this post. I really like the pastel blue colour in the top picture but the leopard print is also really chic. I love the shape of this bag. I'm following x

    http://thechicmuse000.blogspot.com/

    ReplyDelete
  27. I LOVELOVELOVE the bags .. adore the pastel items

    new outfitpost - Light me up
    www.mirfashion.blogspot.com

    ReplyDelete
  28. This bag is just fabulous, I love it in brown !! :)

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  29. aa...kill me know :-p ..IN LOVE with this bag!! one of my favourite bags!! :-)

    ReplyDelete
  30. I love this bag is spring pastel colors. So versatile in its simple shape and functionality.

    DC2NYConfessions Blog
    Don’t miss my spring giveaway

    ReplyDelete
  31. thansk for ur visit! really cool blog!!

    http://www.moneasywardrobe.com

    ReplyDelete
  32. love most all of them, so nice bags

    ReplyDelete
  33. Love this bag. Unfortunately, I can't afford it(
    Nice blog! Follow me, dear, and I'll follow you:)

    ReplyDelete
  34. I always was in love with such satchels. They look so stunnin' and super cozy. I wouls deffo wear all possible variants;)


    Love,
    Helen

    http://helendushko.blogspot.com/

    ReplyDelete
  35. really love this handbag!
    follow each other, m'dear?

    cheers,
    amanda

    www.intuitiveflair.com

    ReplyDelete
  36. I love that bag, such a classy :)

    Would be great to follow each other, have a look :

    www.msstylebox.com

    xx mimi

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  37. amazing pics; ))


    http://www.live-style20.blogspot.com/

    ReplyDelete
  38. what stunning bags!

    http://forallthatjas.blogspot.com/

    ReplyDelete
  39. i love the colours in the first picture! they look so versatile xx

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  40. Anonymous3/31/2012

    Beautiful bagss!!!!! ;))))))

    www.soliumqueen.com

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  41. Anonymous4/02/2012

    This is pretty amazing. I love it. Thank you for your following my blog!
    -I started following your blog too-!

    Stay Luxury
    xx
    http://stayluxury.blogspot.com/

    ReplyDelete
  42. So many gorgeous bags! Ah! This inspires me to start shopping for some new bags for spring!

    ReplyDelete
  43. Thank you a lot for comment:) I really love your blog! Is so nice!!
    I follow you! So follow me back??

    www.fromhappinesswithlove.blogspot.com

    xoxo
    Carmen.

    ReplyDelete
  44. I love this one. I really have to follow your blog :)

    ReplyDelete
  45. I adore this bag and it's currently on my wish list, but I just can't decide which colour to choose...want them all!

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  46. Nonetheless, if you choose contemplate it, funds can receive enjoy because the typical customers can’t in fact manage to get the Mulberry Sale particular bags well worth an amount that usually actually reaches plenty and also thousands. It really is correct in which having any bag with the brand name just like LV, Gucci as well as other huge brand names, can provide the particular customers having an oxygen regarding beauty and also high end though the value to get paid out Mulberry Bags is just too big large. In cases like this, in order to your can purchase one of them artist should be to maybe will end up in to get a copy, one thing they can possess any way you like.

    ReplyDelete
  47. Great summary about the Alexa. I have been thinking about it..but I am just a bit being concerned about how easy it is to get in and out of the bag due to the flap and the potentially annoying clasp lol

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