Comfy, cool and much easier to walk in than heels - here's why fashionistas can't get enough of trainers, sneakers and slip-ons. Trainers are no longer just for the gym, they have been on the feet of the coolest street style bloggers and fashion industry insiders. Nike trainers were the most talked about shoe trend in 2013-14 seasons. Nike is a sports company that happens to be one of the biggest fashion brands in the world this days.
The trainer thing has been bubbling under in fashion for a little while now: Valentino, Jimmy Choo, Givenchy, Hogan and Dior. Isabel Marant made a trainer-wedge hybrid that proved hugely successful and then in 2012, slip-on skateboard trainers were introduced by Phoebe Philo, creative director for Céline.